Founder, CEO and Owner
It’s a 10 haircare and Be A 10 Cosmetics
Carolyn Aronson is a successful Latina entrepreneur and philanthropist. She is the Founder, CEO and sole owner of It’s a 10® Haircare, one of the only female-owned professional haircare brands in the world. A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist and salon owner, and continues to hold licenses in multiple states.
It’s a 10® Haircare products are sold globally and has a passionate hairstylist, consumer and celebrity following. Carolyn continues to expand her portfolio and in recent years launched It’s a 10 Hair Tools and Ex10sions, a professional line of tape-in extensions, made from the absolute highest quality. In November 2020, Carolyn announced the launch of Be a 10 Cosmetics, a trailblazing expansion into the makeup industry.