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WSVN: New Rick Case Interactive Storefront

New Rick Case interactive storefront gives students real-world experience into the auto industry

COCONUT CREEK, FLA. (WSVN) – South Florida students recently got a first-hand experience of what it is like to work in the auto industry.

The brand-new, state-of-the-art interactive Rick Case storefront is part of “JA BizTown,” a simulated city in JA World Huizenga Center at the Lillian S. Wells Pavilion, the largest single JA facility in the world.

“Our goal was to make our storefront both engaging and educational for the students,” said President and CEO of the Rick Case Auto Group Rita Case. “We want young people to know that the auto industry is a vital part of our economy and provides great career opportunities, as well.”

JA BizTown is a collection of businesses sponsored by real local businesses, designed to demonstrate how a functioning economy works, as students play roles as executives, associates, and consumers at businesses within the town.

Click to learn more about JA BizTown.

WSVN: New Rick Case Interactive Storefront

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